Bust the Bundle: When Combinations Go Bad
Combinations can be wonderful. Peanut butter and chocolate. Phones and cameras. Roger Waters and David Gilmour. Other times, combinations can be irritating, disruptive, or disastrous.
Combinations can be wonderful. Peanut butter and chocolate. Phones and cameras. Roger Waters and David Gilmour. Other times, combinations can be irritating, disruptive, or disastrous.
When the path to acquiring goods and services is fraught with obstacles, the marketplace lacks efficiency. Friction can take the form of lengthy, confusing online purchase processes, or the need to stand in a long line and fill out paper forms to sign up for a program.
It’s fascinating to reflect on the differences in technology from 20, even just 10 years ago. It’s hard to remember having to go into the bank and stand in line to deposit a check. The ability to deposit via ATM was a convenient innovation. And now, by taking a photo with my smart phone, I …