When the path to acquiring goods and services is fraught with obstacles, the marketplace lacks efficiency. Friction can take the form of lengthy, confusing online purchase processes, or the need to stand in a long line and fill out paper forms to sign up for a program.
Friction-Riddled Marketplaces
In some marketplaces, friction remains in the process of connecting buyers and sellers. The shift to a new service provider can be too much of a burden to enable consumers to change to take advantage of the best offerings. For example, switching banks means removing and reestablishing all your direct deposits and auto-withdraw set-ups. It’s a burdensome threshold, one most businesses and consumers won’t endure for a minor improvement in service or reduction in cost.
Examples of Reduced Friction
However, some marketplaces have achieved greater ease in connecting buyers and sellers. Often, technology has driven these transformations.
Uber is a well-known use case of leveraging mobile phones to bring increased efficiency and improved service to a mature industry. The app simply allows service providers (taxi drivers) to connect with customers in a better, easier way. The rating also allows incorporation of customer feedback. This certainly seems to have improved service delivery.
The “gig economy” has also enabled great flexibility in connecting skilled service providers with individuals and organizations in need of specialized services part-time, or for a limited engagement.
Frictionless Telecom Lifecycle Management Services
Fortunately, for telecom lifecycle management services, much of this friction is merely an artifact of past approaches. Businesses may feel compelled to continue purchasing managed services from their TLM software provider because they don’t want to face the pain of changing software. But software and services don’t have to remain bundled.
Eliminating Barriers to Changing Telecom Lifecycle Management Service Providers
The barriers to changing TLM service providers are numerous and varied. But they’re each painful… prohibitively painful.
- Lengthy Contracts
Minimum contract requirements prevent you from ‘dipping a toe in the water’ of a better solution. But at 2-Markets, we don’t require long-term contracts. Our customers stay because we continually deliver value, not because we’ve trapped them.
- Painful Implementations
Switching TLM software providers means undertaking numerous, massive tasks and a large dedication of internal resources. All vendor invoices must be pointed to the new vendor platform, integrations with HR and accounting systems must be set up and tested, costs must be allocated, and service inventory must be rebuilt.
With 2-Market’s unique approach, you can “Bring Your Own TLM Software,” which eliminates all the pain of switching software apps.
Yes, it eliminates all the pain.
- Perpetual Delay in Savings
Switching TLM providers is a complex, often lengthy process. Customers often don’t begin realizing savings until approximately 12 months after starting.
2-Market’s unique approach eliminates much of this difficult ramp up, enabling you to realize cost savings and service improvements much faster.
Read our eBook and learn how you can ‘Bust the Bundle’ and improve your TLM services in a frictionless manner we call with “BYOTS.”
